Cash and money equivalents were $97.2 million at December 31, 2010 and $111.9 million at December 31, 2009. THE BUSINESS’S net debts, as defined above, divided by the last a year Adjusted EBITDA was 3.5x for the twelve month period ended December 31, 2010. The Company’s total long-term debts decreased to $653.at December 31 3 million, 2010 from $667.9 million at December 31, 2009. THE BUSINESS’S total debts divided by last twelve months Adjusted EBITDA was 4.december 31 1x for the twelve month period ended, 2010..For example, when Busta Rhymes and P. Diddy’s hit ‘Pass the Courvoisier’ premiered in 2002, the cognac’s sales jumped 18.9 percent and Courvoisier’s parent company, France’s Allied Domecq, subsequently reached a lucrative promotional cope with Busta and P. Diddy’s management company, Violator. Alcohol trade associations like the Distilled Spirits Council of the United States are suffering from self-regulation codes that specify inappropriate marketing practices, like a guideline forbidding advertising to viewers below legal consuming age. Nevertheless, because rap music is popular among high school students, the authors suggest that advertising campaigns that focus on rap artists aren’t consistent with the alcohol industry’s stated intent in order to avoid marketing to underage drinkers..